97% of searches on Pinterest are non-branded—a huge opportunity to influence users.
To the 60K advertisers attending OMR, Pinterest needed to demonstrate their ethos:
“It’s different here.”
Pinterest asked C&M to produce a C-level executive event, a Masterclass, and a media package.
We wove Pinterest’s ability to predict trends into all activities.
The C-level dinner, “Tasting the Future,” had a menu of trend inspired scent and sound pairings.
Our Masterclass included a retro game show; Pintastic! with trend-based categories.
Our creative approach to a conference brand presence resulted in a hugely interactive and engaged audience, fostering countless key connections and promoting comprehension of key benefits and features of advertising on Pinterest.
We were delighted with Pinterest’s presence at
OMR this year [and with] the creativity you brought
to the production.
— Seán Doyle, Director Experiential Marketing at Pinterest
Thanks to all the Cogs & Marvel team.
